Capture Leads, Engage Existing Customers with Effective Retargeting Strategies
Email marketing delivers some of the highest ROI in all of digital marketing. Do you know why? Because email marketing services typically market to existing leads that are already interested! We call this remarketing or retargeting and when you closely align your email marketing messaging to previous user behavior, you can drive clicks, engagements, and even sales. Our closely targeted email marketing services are designed to capture your customers’ interest with custom-designed templates, stellar, brand-integrated imagery, and professionally written, conversion-optimized copywriting.
Secure a spotlight on influential news sites that elude your competitors, reaching millions of readers monthly for an unparalleled boost in exposure, interest, and credibility.
Strategic Email Marketing Management Services
Improve customer engagement and increase sales through remarketing ad cross-selling
Audience segmentation is one of the most important aspects of any email marketing campaign. These email platform user grouping tools allow us to better automate emails, send relevant content, and create proper promos, which will target specific buckets of users. A modern group email tool allows an email marketing agency to follow user behavior of your customers and curate each email design and campaign to maximize interest and engagement.
One of the best ways professional email marketing can improve your overall marketing efforts is to automate email campaigns based on user behavior. Given past buying trends, seasonal sales, and more, a campaign can leverage automated emails, cutting costs and freeing up specialists to perform analysis and research to improve the performance of the campaign.
Analysts for eCommerce email marketing companies closely compile and follow trends associated with click-through rates, user navigation, and eventual behavior, whether or not they concluded with a sale. That data can be used to refine targeting, segmentation, and the delivery of content to continuously optimize the campaign.
For eCommerce stores that use email marketing platforms, one of an email marketing agency’s chief responsibilities is to ensure proper integration between the website platform and the marketing platform, enabling a seamless sharing of information. Without cross-compatibility, leveraging all of the tools of both pieces of software is impossible.
No two eCommerce email marketing strategies are the same. Your industry, your target audience, your competitors, and projected changes to your business model can all impact the success of a campaign. Our digital marketing experts analyze the market size, competition, ongoing user behavior, and many other moving parts in order to customize each email campaign to the needs of each individual eCommerce business.
Every piece of content in an email marketing campaign matters, from subject lines to subheaders, to the visual branding of the email template and its body copy; it also influences cross-selling opportunities. The language must be branded and appealing to your target audience, encouraging them not only to click but also to serve them opportunities that pique their interest and drive sales.
Targeted email marketing services for your eCommerce business can help you effectively remarket to existing leads, keeping current customers engaged and interested. Targeted email sending can be automated and even customized for lead generation, conversions, and much more. Contact us today to learn about how custom email templates, targeted copy, and advanced segmentation can help you grow your business.
Our experienced team can help you craft an email and SMS marketing strategy that takes advantage of AI-driven automation that enables you to segment your prospects and move them towards purchase. We work with platforms including Klaviyo and Mailchimp to design campaigns around prospect activation, customer upsell and cross-sell, and lapsed customer winback. This can include promo emails, a welcome series, abandoned cart activation, reorder reminders, subscription upsells and more.
Our team is composed of versatile individuals from around the US with impressive credentials, who are all dedicated to their fields of expertise. We are prepared to help your business get to the next level! We can design & develop your website, Copy-Writing, Press Release distribution, Email Marketing and help you with a digital marketing campaign.
